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It’s June, so here are some fun reads – on creating great “people” stories, dealing with the media and helping your children enjoy a productive summer. You have our permission to qualify this newsletter as “beach reading.”
Larry Ceisler
Principal, Ceisler Media & Issue Advocacy
What makes for a good story? Focusing on people. Ceisler Media Director Kate Wilhelm shows how highlighting the human side of an issue can make it compelling.
Ceisler Media Senior Director Kirk Dorn offers a primer in training for media interviews — especially the ones that may be contentious.
Ceisler Media Senior Associate Michael Rodriguez, whose background is in education, offers advice on keeping your child academically engaged through the summer break.
Client News
Walmart surprised North Philadelphia entrepreneur Ed Hipp with the opportunity to pitch his products at the #WalmartOpenCall on June 18-19. Hipp will have the chance to get his beef and turkey products into the hands of millions of Walmart customers. Good luck, Ed.
Shortly before the Dream and Promise Act of 2019 passed the U.S. House of Representatives, Ceisler Media Associate Drew Murren helped PA Second Lady Gisele Fetterman place this op-ed praising the bill's goal of providing a roadmap to citizenship for more than 2.5 million immigrants. The piece has run in six papers across Pennsylvania.
Renowned chef Jose Andres visited Philadelphia to host "Have an Olive Day," part of an international campaign to promote the variety and versatility of olives in our diets.
Client Highlights
A generous $20,000 donation from XTO Energy is earmarked toward renovating the new senior center in Powhatan Point, Ohio. "It's important for us to give back to this area," said Karen Matusic of XTO.
The Durst Organization is moving cautiously at archaeologically rich waterfront development site. On the "Peace Corner Podcast," Kerri Kennedy of the American Friends Service Committee endorses a new and inclusive method of international peacekeeping.
MVP Capital Partners led xtraCHEF's $7.5M Series A round of funding, which will help the company expand its cloud based back of house system for restaurants.
Nestle Waters/Deer Park partnered with high school students from Eastern Lebanon County to educate about cold water conservation and brook trout ecosystems as a part of a "Trout in the Classroom" program.
We're Hiring!
Are you a team player looking to help develop multi-faceted communications plans? We are looking to add a talented, ambitious Associate.
Ceisler People
Congratulations to Elizabeth Stoner, Ceisler Media Senior Manager of Digital and Creative Services, on her marriage to Chris Hersh.
Congratulations to Ceisler Media Director Kate Wilhelm on her election to the board of directors for MANNA, a charity helping people with serious illnesses heal through nourishment. Kate's impressive background in nonprofit management and strategic communications will greatly benefit this fine cause.
Ceisler Media was a proud sponsor of the Philadelphia Public Relations Association's "Channel Chat: The Inside Scoop on Philadelphia's Broadcast Media Scene." The event featured top decision makers from local broadcast outlets discussing the changing landscape of TV news.
Our Viewpoints
Do newspaper readers want good news? The Philadelphia Inquirer is banking on it, and Ceisler Media Associate Elise Corbett thinks it's a good bet.
Meet our Summer 2019 Interns and learn why they chose Ceisler Media.
Larry Miller, our Special Projects Manager, was disappointed by results in Philadelphia's May primary.